Awaze
Redesigned the cost logic shaping the post-book experience, replacing a disjointed, unpredictable billing model with a transparency-first system. Aligned guest-facing clarity with underlying billing constraints, giving engineering a coherent structure to build against and significantly reducing the largest driver of post-booking support contacts.
Awaze
Built a strategic case for overhauling the post-book experience, identifying systemic architecture and UX failures across four legacy brands and driving the initiative from concept to shipped product. The redesign spanned IA, pricing logic, interaction patterns, and UI, and directly shaped a company-wide guest experience initiative.
Awaze
Architected a guest communication system spanning AI triage logic, inbox with notifications architecture, and an account dashboard, establishing direct pre-arrival communication as a new product capability across four brands, site and app. Translated operational complexity into a coherent, measurable service flow.
Vaulted
Defined the inclusive product strategy and personalised onboarding experience for a pre-seed mobile banking app targeting neurodivergent users, translating EU Accessibility Act guidelines into systemic UI improvements grounded in primary user research. Delivered measurable gains in signups, task completion time, and customer confidence.
Vinopedia
Built and validated a B2C wholesale platform from concept to MVP, owning product strategy, architecture, and design end-to-end across a two-sided marketplace connecting independent wine producers with importers.
